In today's game industry, designing a fun game isn't enough. The design process must integrate marketing and monetization. Defining the right monetization strategy is very imporant and this decision must be taken early on during the concept phase. Of course, this is especially imporant during F2P or freemium games. In this talk, veteran game designer, Pascal Luban will cover vital concepts such as choosing the right monetization strategy, player retention and defining alternative models of monetization. A must-attend for game designers, product managers and studio directors!
Hall: Room [G01][G02]